Background | Britney Chen Portfolio

Create engaging content for Instagram, Facebook, promotional materials, and email campaigns, resulting in a 40% increase in event engagement and 30% boost in organic social media reach
Facilitate the planning and execution of 200 successful community events and programs, attracting over 1 million attendees
Launch and manage new website with user-friendly interface using WordPress, lowering the bounce rate by 25%
Develop and retain partnerships with 250 businesses, facilitating collaborative initiatives and managing press release communications
Lead and coordinate merchandise and product-based fundraisers, generating over $1,000 within a single quarter

Mentor and train over 30 swimming assistants, reinforcing safety procedures and coaching methods to support swimmer progress and team effectiveness
Deliver detailed and professional instruction to classes of 15 students, building foundational skills in technique, water safety, and confidence
Maintain open communications with parents and upper management, receiving positive feedback on achieving lesson-based goals and parent-student relationships

Execute and redesign branding initiatives across menus and digital social media platforms, enhancing visual identity and brand consistency
Develop and maintain relationships with regular patrons, resulting in a loyal customer base, 40% repeat business, and an increase in overall guest satisfaction
Supervise and assist with daily operations, optimizing inventory control, customer transactions, and dining area organization to ensure operational efficiency and consistent A-grade compliance

Bachelor of Science

Business Administration, Concentration in Marketing

Circle K, Fundraising Chair

September 2022-December 2022

Planned and executed fundraising events, managing budgets and monitoring expenses to ensure cost-effective operations
Developed and implemented a comprehensive fundraising strategy, resulting in a 25% increase in overall fundraising revenue within a year

PINK Campus Team Member, Social Guru

October 2021-May 2022

Designed and marketed Instagram campaigns for giveaways and events to 2,000+ followers, enhancing brand awareness and community engagement
Collaborated with team members to develop and execute monthly campus initiatives, driving a 40% rise in participation

PINK Campus Team Member, Photographer and Videographer

October 2020-December 2020

Photographed and captured bi-weekly photos for Instagram, Snapchat, and Twitter, resulting in a 30% increase in audience engagement
Coordinated with PINK Representatives to generate and execute initiative ideas, strengthening brand presence and collaboration